CV

Sports Medicine & ENT | Smith+Nephew | 2018-2022, Leeds, UK

• Collaborated with global key stakeholders to determine organizational priorities for learning content development at fundamental, intermediate, and advanced curriculum level. This included new product launches, onboarding, new hire training, company acquisitions and refresher training.

• Performed learner need analysis and storyboarding with internal stakeholders to create effective, measurable and impactful learnings incorporating knowledge checks, assessments and other user interactions.

• Subject matter expert on arthroscopy with emphasis on knee arthroscopy techniques and ENT procedures.

• Increased speed and efficiency with which content can be delivered to market by utilizing SME knowledge to content development

• Applied Kirkpatrick's 4 Levels and ADDIE Instructional Design methods to develop digital and classroom /virtual content aligned to franchise and skills training priorities

• Produced engaging e-learning content utilizing Articulate 360 and blended learning programs for teams to deliver in market. Examples include, micro-learning assets, traditional SCORM content, assessments, videos, certifications, classroom role plays, product simulations, hands on learning activities, virtual classrooms, webinars etc.

• Increased training content delivered via e-learning/mobile learning platform from 40% in 2018 to 92% in 2020.

• Administered users and content in SABA cloud Learning Management System and ensured maximum learner experience

• Experience vetting developed content through a rigorous approval process which includes Clinical and scientific medical affairs, Legal, regulatory and Marketing communications.

• Engaged with international stakeholders and translation partners to produce excellent quality translated content

• Experienced in Microsoft Office suite of products and other software

Distance Learning | EUCAN | Smith+Nephew | 2015-2018, Leeds, UK

• Implemented sales distance learning strategy in line with training priorities and brand strategies for Europe and Canada (EUCAN)

• Developed e-learning content for Sports Medicine, Trauma, Orthopaedic Reconstruction and Advanced Wound Management franchises

• Collaborated with cross-franchise stakeholders in developing a wide variety of content from anatomy to product selling to product training.

• Developed content in Articulate software

• Managed translation of all content into 5 languages

• Managed and administered Sales Learner Management System (LMS)

• Trained and certified LMS administrators

• Collaborated with franchise leads to align strategy, learning priorities and training design and delivery

• Core team member that designed and executed successful large scale international training events

• Coordinated EUCAN sales training forum to ensure regional and field sales trainers shared best practice

• Delivered face to face programs

• Developed, coordinated and executed Annual EUCAN Sales representative selling certifications

Smith+Nephew | 2008-2015, Barcelona, Spain- York, UK

• Designed and developed the first sales e-learning courses for the Sports Medicine, Trauma and Orthopaedic Reconstruction franchises in 5 languages 

• Collaborated with SME's, Global Marketing, and Sales training create engaging courses for fundamental to advanced level reps

• Produced customized training packages for 'International ' Markets. Region included everywhere outside the USA, where courses were adjusted for language, diverse working environments and techniques

• Delivered hands-on cadaveric and 'dry lab' training courses

• Delivered selling skills courses

• Managed end-to-end translation of all content into 5 languages

• Supported surgeon education in cadaveric bio-skills training facilities

• Actively engaged with surgical staff in operating theatres through procedurals support and in-service training

• Event planning (Member of core teams for planning and execution of sales conferences, creation and delivery of training for global audiences)

Endoscopy | Smith+Nephew | 2007-2008, Dubai, UAE

• Product marketing manager for Repair and Resection Endoscopy products

• Responsibilities included knee, hip, shoulder and small joint arthroscopy and open repair procedures

• Responsible area: North Africa and Middle East ( 13 Countries)

• Travelled extensively ( >80%) to support sales and marketing activities

• Collaborated closely with distributors

• Coordinated innovative strategies to satisfy unique needs of customers to drive substantial growth and engagement

• Launched products on time and within budget

• Consulted with surgeons, clinical staff , biomedical engineers, individual hospitals and hospital groups to establish new business partnerships through informative meetings focused on value and benefits of device solutions.

• Managed relationships with key opinion leaders

• Conducted surgeon education events to enhance skills, competencies and comfort with product solutions

• Expanded reach to visiting surgeons and provided first class service and support

• Built working relationships based on collaboration and trust

• Tendered for large orders and won repeat business

• Demonstrated products and specific features at customer locations and special events

• Consulted with surgical teams in operating theatres

• Trained distributor teams to ensure confident and competent service

Endoscopy | Smith+Nephew | 2006-2007, Dubai, UAE

• Responsible for sales in Middle East/Gulf Region and North Africa ( 13 Countries)

• Sales focused on Sports Medicine products and procedures ( knees, shoulders, hips, small joint)

• Consistently exceeded sales targets, aiding regional company progression and profitability

• Travelled extensively (>80%) to present technical insights to healthcare professionals including surgeons, clinical staff , biomedical engineers, individual hospitals and hospital groups

• Provided bespoke sales presentations to varied and diverse customer bases, tailoring to best suit unique needs

• Supported surgical teams with product/technique within operating theatre environment

• Developed and managed relationship management with key opinion leaders

• Collaborated closely with third party agents/distributors

• Trained direct and indirect distributor teams throughout the region

• Provided in-service training for surgical staff

• Collaborated with visiting surgeons and hospitals hosting these surgeons to ensure an excellent level of service is maintained as would be expected in their routine working environment

• Organized visiting surgeon programs with key opinion leaders

• Hosted surgeon training events to secure and drive business growth

• Converted competitor accounts in all regions

Sports Science Institute 2005-2006, Cape Town, South Africa

• Assistant in knee surgery practice whilst supporting in consultation with patients in clinic and in the operating Room(OR)

• Coordinated Patient care in the practice, to admission in hospital, operating theatre and discharge

• Managed the set up of a 4-workstation station bio-skills laboratory for professional training

• Planned and executed training in the bio-skills laboratory on models or and cadavers where necessary

• Arranged implants and instrumentation with suppliers to meet needs of individual patients for surgical procedures

• Supported work flow in the operating room with active coordination between suppliers, surgical teams, hospital teams and patients

• Actively supported and scrubbed within the sterile field when necessary

• Assisted clinical trial patient onboarding and data capture

2000-2006, Cape Town, South Africa

• Practiced as a full-time pharmacist and then as a locum

• Received prescriptions and checked against medical histories,

• Performed primary health care duties, including injections and vaccinations, baby clinic, first aid, dressing management and family planning

• Supplied non-prescription medicines, diagnostic and therapeutic aids, providing advice to customers on effective usage.

• Trained and mentored high-performing pharmacy support technicians.